The acceptance of “Flash Class” - Mobile mini-lessons through WeChat
Author(s)
Lai, Ivan Ka Wai
Ng, Steven Kwan Keung
Author(s)
Yang, T.
Zhong, H.
Mok, Q.
Date Issued
2018
Related Publication(s)
International Conference on Technology in Education (ICTE 2018) Proceedings
Start page
120
End page
127
Abstract
The aim of this study is to identify the factors that influence the acceptance of “Flash Class” - mobile mini lessons through WeChat. The empirical results were obtained in a sample of 187 university students in China. The results of PLS analysis indicate that performance expectancy, effort expectancy, social influence, hedonic motivation, and habit directly affect the acceptance of using “Flash Class” through WeChat for students learning English. The results of multi-group analysis also indicate that gender moderates the effect of effort expectancy on user behavioural intention. This study makes several suggestions to the “Flash Class” developers for improving their designs according to the listed factors in order to satisfy the learners’ needs.
SFU Affiliated Publication
No
Availability at SFU Library
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