The acceptance of WeChat questionnaire function for data collection: A study in postgraduate students in Macau
Author(s)
Lai, Ivan Ka Wai
Ng, Steven Kwan Keung
Author(s)
Yang, T.
Mok, Q.
Au, W.-K.
Date Issued
2016
Publisher
IEEE
Related Publication(s)
Proceedings of the 2016 International Symposium on Educational Technology (ISET 2016)
Start page
13
End page
17
Abstract
The aim of this study is to identify the factors that influence the acceptance of WeChat questionnaire function. The empirical results were obtained in a sample of 153 postgraduate students in Macau. The results of PLS analysis indicate that social network size influences performance expectancy and price value, then, performance expectancy, social influence, facilitative conditions, and price value directly affect the acceptance of using WeChat questionnaire function to collect data. Although effort expectancy does not show a significant direct effect on the behavior intention toward the use of WeChat questionnaire function, it shows an indirect effect on the behavior intention through the performance expectancy. The results of this study provide implications for social media developers to improve the questionnaire function for researchers to collect data.
SFU Affiliated Publication
Yes
Availability at SFU Library
No database links found.