The recent Asian wave in tourism research: The case of the Journal of Travel & Tourism Marketing
Author(s)
Leung, Rosanna
Author(s)
Au, N.
Law, R.
Date Issued
2015
Publisher
Routledge
Journal
Asia Pacific Journal of Tourism Research
Volume
20
Issue
1
Start page
1
End page
28
Abstract
This paper presents the findings of a review of research papers that were published in the Journal of Travel & Tourism Marketing from January 2011 to December 2013. Content analysis was used to analyze 159 research papers. The results revealed that, out of the eight research areas identified, consumer behavior, brand management, and e-marketing are the three most popular research topics among studies that collected data from Asian and non-Asian countries/regions. One notable exception is that research related to demand models and pricing seems to be dominated by research in Asian countries/regions. The study concludes with a general discussion of the implications, trends in tourism marketing research, and study limitations.
SFU Affiliated Publication
Yes
Availability at SFU Library
No database links found.