Chan, Sin WaiSin WaiChan2021-07-272021-07-272017990001153930107541https://repository.sfu.edu.hk/handle/sfu/1076Localization, as explained by Esselink (2003: 67), is about customizing things for a ‘local’ audience, a process that involves ‘taking a product and making it linguistically, technically and culturally appropriate to the target locale where it will be used and sold’. Localization can be defined linguistically (Chan 2004: 134) as translating a product to suit the target users, technically as adjusting technical specifications to suit the local market, and culturally as following the norms and conventions of the target community.enbook part