Lai, Ivan Ka WaiIvan Ka WaiLaiLu, T.-W.2021-04-072021-04-072016https://repository.sfu.edu.hk/handle/sfu/501This study demonstrates the use of importance–performance analysis (IPA) to prioritise the motivators that can facilitate university–industry collaboration in the animation industry in Taiwan. This study confirms that financial supports and education are still major reasons for academia to participate in the university–industry collaboration. Reducing costs and obtaining human training are the reasons for animation firms to join the university–industry collaboration. However, by comparing the results of IPA for academia and industry, this study recommends four common interest motivators from both academic and industrial perspectives and where efforts should be concentrated. Research facilities, external competencies, talents, and innovation capacity are very important for the animation industry of Taiwan.enjournal article10.1080/09537325.2016.1141404