Approaching localization
Author(s)
Date Issued
2017
Publisher
Routledge
Related Publication(s)
The Routledge handbook of translation studies
Start page
347
End page
362
Abstract
Localization, as explained by Esselink (2003: 67), is about customizing things for a ‘local’ audience, a process that involves ‘taking a product and making it linguistically, technically and culturally appropriate to the target locale where it will be used and sold’. Localization can be defined linguistically (Chan 2004: 134) as translating a product to suit the target users, technically as adjusting technical specifications to suit the local market, and culturally as following the norms and conventions of the target community.
SFU Affiliated Publication
No