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Understanding multiphase tourist satisfaction

Author(s)
Lai, Michael Tin Hang  
Author(s)
Vafadari, K.
Date Issued
2025
Publisher
Cognizant Communication Corporation
Journal
Tourism Analysis
Volume
30
Issue
2
Start page
123
End page
138
Abstract
Sharing travel experiences on social network sites constitutes a new type of interactive communication that is open to different interpretations and that also applies to tourist satisfaction. This study aims to unravel the mystery of the multiphasic nature of tourist satisfaction and tourist experience, including the sharing of travel experiences after return. The results indicate that tourist satisfaction is not only a function of symbolic images and destination performance, but it is also generated by online sharing with others during the recollection stage. This study suggests that tourism operators should consider developing memorable programs that will be enjoyed at on site but also at recollection stages, after travel.
URI
https://repository.sfu.edu.hk/handle/sfu/4720
DOI
10.3727/108354224X17209729214502
SFU Affiliated Publication
Yes
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