Importance-performance analysis in tourism: A framework for researchers
Author(s)
Lai, Ivan Ka Wai
Author(s)
Hitchcock, M.
Date Issued
2015
Publisher
Elsevier
Journal
Tourism Management
Volume
48
Start page
242
End page
267
Abstract
Importance–performance analysis (IPA) is extensively used in hospitality and tourism research because of its simplicity. However, due to the lack of critical statistical analysis, the traditional IPA framework is compromised by serious reliability and validity issues. Although many researchers have tried to address these problems, a comprehensive framework to guide researchers through the various stages of IPA is still needed. This study offers a research framework and a straightforward guide for the use of IPA. Experimental surveys are conducted to validate the proposed research framework.
SFU Affiliated Publication
Yes
Availability at SFU Library
No database links found.