The channel that offers the lowest online room rates: A case study of hotels in Hong Kong
Author(s)
Leung, Rosanna
Author(s)
Guillet, B. D.
Law, R.
Date Issued
2014
Publisher
Taylor & Francis
Journal
International Journal of Hospitality & Tourism Administration
Volume
15
Issue
2
Start page
103
End page
120
Abstract
Online distribution channels increasingly serve as platforms hotels can use to offer competitive room rates to attract price-sensitive customers and maximize yield. Capturing the lowest and highest daily room rates over a 360-day period from five of the most popular online travel agencies, and two batches of data showing the lowest room rates over 28 days from a last-minute bookings website, this study compares the lowest prices offered. The results indicate that no single online channel outperforms the others in any of the hotel star-rating categories, and that the last-minute reservation service provides the lowest hotel room rate across different star ratings.
SFU Affiliated Publication
Yes
Availability at SFU Library
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